“Working with Irene makes you brave. She brings curiosity and energy into the room, asking all the tough questions you need to find the right messages, tone, and touchpoints for your audience. Not many freelancers care about hit-the-spot, standout content as much as Irene does. Her confidence isn’t the kind that comes out of nowhere […]
“Irene has a flaw. It’s not her strategic planning capabilities, the opposite is the case, she has a brilliant mind and she finds angles which make her approaches special, it’s also not her writing capabilities – she is the only copywriter I know who writes equally expressive and distinct in English and German. Her flaw […]
“Irene tackles complex marketing problems with a forensic approach, then turns them into elegant strategies that translate into distinctive, award-grade creative. A great pitcher, a great campaign strategist, and above all a great person to have on your side.”
“Irene is an excellent B2B copywriter. She very quickly got a deep understanding of our offering and positioning and turned that into engaging thought leadership content that supports our sales and marketing strategy”.
MomentumABM have worked with Irene on some of our biggest global projects. Irene is able to very quickly grasp and shape really complex briefs. With her outstanding writing, and her strong strategic thinking, she is able to educate clients and help add value to their offering that they themselves hadn’t thought of.
“Irene’s expertise and professionalism becomes clear from the moment you meet her. Irene not only precisely interprets and but also advises your brief, and she immediately understands the tone of voice required to resonate with your audience. She also proactively researches the subject to ensure credibility in her writing. All content is delivered within the […]
“Irene’s been a fantastic partner for us on a number of different client projects across content strategy and creation. She has immersed herself into different challenges and target markets quickly and seamlessly; identifying the key points that will engage and resonate with the audience(s), and creating a tone of voice which is always spot on. She’s […]