“Working with Irene makes you brave. She brings curiosity and energy into the room, asking all the tough questions you need to find the right messages, tone, and touchpoints for your audience. Not many freelancers care about hit-the-spot, standout content as much as Irene does. Her confidence isn’t the kind that comes out of nowhere though. Scratch the surface and you’ll see she’s done all the research, all the process, all the interrogation. It’s the kind of prep and discipline that really help when you need to persuade others.”