Training

Everyone’s a writer

It’s mind-boggling to me that nearly all of us write for work every day, yet so many people are insecure about their writing.

As a result, people often emulate some of the worst writing there is – because they think that’s what they should sound like – and go all formal and “as per my last”-y in their communication; or, and this is just as bad, they become overly salesy and chummy.

No one should feel that way, or think they should sound like someone else – and especially not when they want their words to incite action (e.g. get readers to download, read, share, buy, engage with, recommend… something).

Writing is 80% craft

The good news – I think so anyway – is that good writing can be taught. Talent might get you there more quickly, but there are a few basic concepts that can elevate anybody’s writing. And, quite selfishly, it gives me enormous pleasure to teach these basics and get to experience the joy of seeing the lightbulbs go bing above people’s heads.

…WHICH IS TO SAY I DESIGN AND DELIVER BESPOKE WRITING TRAINING SESSIONS:

For Copywriters

This is useful if you have a junior or mid-weight writer in your biz or agency and no direct line manager who can help them develop

For Marketers

…who have to do a lot of writing as part of their job

FOR Sales/BDR Teams

…and anybody else (such as customer success, field service) who is writing to customers every day

FOR Marketing and Content Managers

… who don’t necessarily write themselves but need to brief in content and copy, and give feedback on it

to assess AI-generated writing

… and decide if it’s good enough to put out there. Hell, I’m not judging.