Content Marketing Blog

Thoughts on Positioning, Content, Marketing, Copy, Creative, Tone of voice, and why we’re bothering in the first place

2022 Wrapped.

A quick look at the year 2022 in review

Grammar, shmammar.

I haven’t got round to posting much lately. I’ve been pretty busy! But I’ve recorded a podcast with David McGuire from Radix where I tell him why I think grammar sticklers should do one. Listen here.

A blast from the past

Some really old native advertising tells me that it’s always been a clunky format. On the upside, good copy goes a long way.

4 types of B2B agency

I’ve worked agency-side most of my career. As a full-timer, and over the past couple of years, as a freelancer, too. I’ve seen loads of agencies from the inside. Every one is different, of course. But if you look a bit more closely, a pattern emerges. Here are some types of B2B agencies I’ve come…


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