Content Marketing Blog
Thoughts on Positioning, Content, Marketing, Copy, Creative, Tone of voice, and why we’re bothering in the first place
I believe in the power of a sharp positioning. That means knowing who you want to work with/sell to, under what circumstances, and why. That may sound arrogant, but it really isn’t – because if you’re considering hiring me, you need to know this, too.
A follow-up from my previous post on ‘stance’. This one is about 3 attitudes that’ll make any content better.
“Tone of voice” is going mainstream in B2B. When I found myself cheating it, I realised there’s something wrong with tone of voice as an ‘add-on’.
There’s a job title schizophrenia in marketing. But we can fix the titles later. Let’s fix the thinking first.
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