Thoughts on Positioning, Content, Marketing, Copy, Creative, Tone of voice, and why we’re bothering in the first place.
Notes on tone
Why tone of voice is a stance, not a sprinkle In this post, I’ll argue that it’s not useful to think of tone of voice as an ornament. Think of it as an attitude instead. This post has been stewing for a while. Last summer I had some feedback (from an absolutely lovely client) that […]
Why you can’t just ‘manage’ content
There’s a job title schizophrenia in marketing. But we can fix the titles later. Let’s fix the thinking first.
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