I help technology businesses get through to the right people at the right time.
If you’re selling to other businesses and need a story that moves your prospects – and makes commercial sense for them – you’ve come to the right place.
I can help you define your narrative and messages, build a strong content brand, gain the trust of your prospects, and generate leads.
Even better if you’re in B2B technology. It’s a different beast to most other marketing, and I happen to be an expert wrangler of B2B tech.
What I help with
I work with technology companies of all sizes, consulting on…
- Positioning
- Marketing and messaging strategy
- Value proposition development
- Content strategy (for ABM, too.)
- Editorial calendars
- Creative briefs
- Tone of voice
- Copywriting
- Training your team (on writing, value propositions, campaign development, content marketing)
- Planning and pitches (for marketing agencies)
For details, head over here.
Work
Examples and case studies
About
The backstory
Services
What I help with
Coffee?
I work from central London on Fridays. Come join me for a coffee: a chance to get to know each other, catch up, discuss marketing problems and get some no-strings-attached recommendations.
“Irene tackles complex marketing problems with a forensic approach, then turns them into elegant strategies that translate into distinctive, award-grade creative. A great pitcher, a great campaign strategist, and above all a great person to have on your side.”
(Jason Talbot, MD at The Croc)
Let’s connect
…in a way that works for you. If you liked what you read, I’d love for you to stay in touch. There’s no regular newsletter, it’s more of an, if I’m honest, very occasional email. I promise I won’t spam you, or even take it personally if you decide to unsubscribe again. Which is exactly what someone who’ll take it personally would say. You can also check out the blog, or simply drop me a line.
Say What? 