I help B2B companies figure out what to say, to whom, at what point, and why.

If you’re selling to other businesses and need a story that moves your prospects – and makes business sense for them – you’ve come to the right place. 

I can help you define your narrative and messages, build a strong content brand, gain the trust of your prospects, and generate leads. 

Even better if you’re in B2B technology. It’s a different beast to most other marketing, and I happen to be an expert wrangler of B2B tech.

What I can help with

Strategic positioning

Marketing and messaging strategy 

Content strategy (for ABM, too.)

Editorial calendars 

Creative briefs

Tone of voice


Training your team

Planning and pitch work (for marketing agencies)

For details on all of the above, head over here.

“Working with Irene makes you brave. She brings curiosity and energy into the room, asking all the tough questions you need to find the right messages, tone, and touchpoints for your audience. Not many freelancers care about hit-the-spot, standout content as much as Irene does. Her confidence isn’t the kind that comes out of nowhere […]

Ros Gray, former Head of Content at Earnest

Get in touch.

Copyright Say What? Ltd. – All rights reserved