I help technology businesses get through to the right people at the right time.
If you’re selling to other businesses and need a story that moves your prospects — and makes commercial sense for them — you’ve come to the right place. Even better if you’re in B2B technology: it’s a different beast to most other marketing, and I happen to be an expert wrangler of B2B Tech.
What I help with
I work with technology companies of all sizes, consulting on…
- Positioning
- Marketing and messaging strategy
- Value proposition development
- Content strategy (for ABM, too.)
- Editorial calendars
- Creative briefs
- Tone of voice
- Copywriting
- Training your team (writing, value propositions, campaign development, content marketing)
- Planning and pitches (for marketing agencies)
“Irene tackles complex marketing problems with a forensic approach, then turns them into elegant strategies that translate into distinctive, award-grade creative. A great pitcher, a great campaign strategist, and above all a great person to have on your side.”
— Jason Talbot, MD at The Croc
Work
Examples and case studies
The big bummer in B2B marketing strategy is that you can’t show most of it. But here’s some of what I can share.
About
The backstory
Say What? is a B2B tech strategy and positioning consultancy. I set it up in 2018 after a career agency-side and a short in-house stint at a startup.
Services
What I help with
Positioning, messaging, content strategy, tone of voice, copywriting, training — and everything in between.
Coffee?
I work from central London on Fridays. Come join me for a coffee: a chance to get to know each other, catch up, discuss marketing problems and get some no-strings-attached recommendations.
Latest from the blog
Respectfully, marketing.
When you’re targeting a big juicy enterprise account, it can be helpful to remember you’re not the only one after their business.
Let’s connect
If you liked what you read, I’d love to stay in touch.
Stay in the loop – very occasional emails, no spam.
Thoughts on what makes B2B comms work.
Say What? 