Marketing Strategy Blog
Thoughts on Positioning, Strategy, Content, Copy, Creative, Tone of voice, and why we’re bothering in the first place
Respectfully, marketing.
When you’re targeting a big juicy enterprise account, it can be extremely helpful to remember that you’re not the only one after their business. So think about the kind of vendor personality you’d like to display throughout your sales process.
How to create B2B content that helps you sell
An interview I did years ago that still feels true.
Notes on Twee
I’ve written a few thoughts on a distinctly “twee” discourse mode – on social media and elsewhere – that’s, if not dominant, definitely noticeable right now. And about why it can be problematic.
The importance of being modest
B2B Marketers often recommend that tech companies get out of features territory and talk about the C-Level benefits of their solution instead. Let’s take a close look at this advice and why it might not always be the right approach.
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