Notes on Twee

I’ve written a few thoughts on a distinctly “twee” discourse mode – on social media and elsewhere – that’s, if not dominant, definitely noticeable right now. And about why it can be problematic.

There is a marketing angle, but it felt more like cultural criticism than strictly marketing or strategy-related, so I’ve published it over on Medium. If you’re interested, here’s the link:

https://medium.com/@irene_68410/notes-on-twee-198c31de3225